Our House Rules

The things that Lou Dungate lives by when making British wool knitwear such as your new favourite sweater. You can hold us to these.

1. Subscribers get first access to it all: new drops, events and other good stuff.

2. Our knitwear will never go on sale. Not on Black Friday, in January nor ever. We think things should only be made if they deserve a place in the world, and don’t agree that things should be marked up to be marked down.

3. Small batches, no restocks until the following year.

4. Natural fibres always, traceability wherever possible and transparency in every step.

5. The finest British wool, and the finest British makers whenever we can.

6. Wool can’t do everything, it’s not perfect and it’s not for everyone - but that’s why we love it.

7. All questions will be answered by a human. (It’s me, Lou).

8. It’s my lucky number so I have to leave things here. We are serious about sweaters, craftsmanship and impeccable customer service but not much else.