Every jumper has a story, this is the story of yours…

“The jumper and I have been on quite the journey, and that journey has lead to you.

It wasn’t exactly the plan to pivot a knitwear business that had only ever made cashmere accessories, but the rich history of British wool, the texture of Bluefaced Leicester and because of the fact that - and who doesn’t, quite frankly - people need good jumpers, made it almost impossible not to.

I’ve always wanted to make a jumper, but there didn’t seem a good enough reason to - until early 2025. I planned to launch that September, but as you can tell it took longer than I thought!

A decade had been spent working with cashmere, but I’d never met the farmers or seen the goats.

And I remembered something I used to stock in my wool shop; a British wool soft enough to be used for babies.

Leading up to final production, I have looked at many of types of British wool (we have more than 60 breeds), met farmers, seen sheep being sheared and spoken at the Bluefaced Leicester Farmer’s AGM to meet the people who rear this breed.

British Bluefaced Leicester is one of the finest wools we grow.

And after finding the right manufacturer for the jumper, at the end of a tube line in London, I deliberated over the design endlessly to make sure the fit, weight and shape were exactly right.

And eventually I’ve made, what I hope, is the jumper you reach for again and again and again.” - Lou

Design: A crew neck, traditional saddle shoulder with a boxy-fit.

Batch Quantity: 40 jumpers Production Date: October 2026 Fibre: 100% British Bluefaced Leicester wool
Spun: Laxton’s Mill, est. 1907. Yorkshire, England
Knitted: Knitster, London